HelloAlfred.com

Come home happy.

Alfred, a premier provider of personalized apartment services, embarked on a major transformation to redefine the future of living. Transitioning from an amenity-based subscription service to a forward-thinking B2B2C technology platform, Alfred reimagined how residents interact with their daily living spaces. As part of a strategic initiative to raise $146M, Alfred successfully acquired RWK Residential Management, further cementing its place as a leader in the evolving real estate and tech space.

The rebranding and strategic positioning of Alfred’s new direction included creating seamless, tech-integrated solutions for both property managers and residents, ensuring a frictionless experience that would serve as the cornerstone of Alfred’s platform growth. By leveraging smart technology, data-driven insights, and a customer-centric approach, Alfred was able to empower residential communities to deliver personalized experiences at scale.

This transformation also involved amplifying Alfred’s service offerings. What began as a “home assistant” for residents expanded to a comprehensive suite of lifestyle services for both the home and the building as a whole. We focused on enhancing both the backend platform for property management teams and the front-end experience for residents, ensuring that Alfred became a true partner in shaping modern living.

“Alfred digitizes the resident experience, all from your phone” - The Real Deal, 2022