Schick Indi-Arcade

Following the success of Schick’s premiere “Indi Game Jam” in New York City, Polycade machines were sent to Los Angeles and installed in the lobby of The Microsoft Theater for gamers to try their luck for themselves. This custom built arcade center was accompanied by the Schick sponsored “Best Debut Indi Game Award” debuted during the show.

Providing attendees the opportunity to play original indie games at the theater proved that Schick was not only willing to play in the game space, but deep dive into grassroots campaigns that connected with consumers in the industry.